Long-term ambition fulfilled as Peter Vardy BMW Dealership wins 2017 Retailer of the Year Award

The Peter Vardy BMW dealership has fought off fierce competition to win the title of Dealer of the Year at the BMW UK Awards.

The Peter Vardy BMW dealership was also nominated for an award in the Aftersales Performance and Used Car Performance categories and won the award for BMW Series 7 Dealer of the Year.

Guy Watson, Head of Business at Peter Vardy BMW, said: “It’s been a life-long ambition since joining the BMW brand that Peter Vardy could achieve this number one award with BMW.

“The team in Edinburgh has worked extremely hard over many years to earn this award and I'm very proud of them for making this happen. We will be celebrating shortly with a Dealer of the Year party.”

The award was determined by a variety of measures, with the Peter Vardy BMW dealership scoring highly on New Car Sales Targets, achieving an 8% rise, totaling 125% of target in the year to date. It also achieved continued improvement in their customer service scores across both sales and service, achieving scores in the upper quartile as well as being number one for used cars in the country.

So far, 2018 has reflected a solid performance for the Scottish automotive group, which was also highly commended for Sales Team of the Year at the AM Awards in February, after winning this award on two occasions previously as well as being highly commended by judges for Best Dealership.

Group Chief Executive Peter Vardy said: "It’s always a great night at the BMW UK Awards. This is a fantastic tribute to the BMW team. To be named the best BMW retailer in the whole of the country, and to be competing on the global stage is a great achievement.”

The award was collected by Managing Partner Guy Watson, Franchise Director Johnny Kildare, and group CEO, Peter Vardy. But the dealership won’t be resting on any laurels, having been nominated for Excellence in Sales 2017 at the forthcoming BMW Global Awards.